3 Comments
User's avatar
Nicole Bruno's avatar

Great article !

Expand full comment
David Peikon's avatar

Well said

Expand full comment
Parallel Path's avatar

We've been watching wellness creep from the fringes into the center for a while now too! What stands out most is how fast consumer expectations are evolving too. It's not enough for brands to sell health anymore, they have to embody it. People aren’t just buying products, they’re buying belief systems and better futures.

Expand full comment